Amsterdam, with its 800,000 inhabitants, is a city with a highly individual atmosphere, generated largely by its beautiful canals, its sense of energy and purpose, its cultural treasures and its opportunities for recreation and entertainment.
Amsterdam is a lively city, young at heart. No other European city can rival Amsterdam’s 7,000 historic buildings dating from as far back as the 14th century. The well-known symmetrical rings of canals with over 1,000 bridges summon up visions of the Netherlands’s Golden Age. On the cultural front, Amsterdam has 75 museums including the Rijksmuseum, the Van Gogh Museum, the Stedelijk (Municipal) Museum and the Scheepvaartmuseum.
Amsterdam may be a place of importance, but it is also a city of human dimensions. It was founded in the Middle Ages near a dam in the river Amstel. Its true blossoming period came at the start of the 17th century, when it became the world’s largest center of trade and art. Nowadays, the old part of the city, known as the ’Grachtengordel’ (canal ring), is still amazingly intact. But it is by no means an open-air museum. Instead, it’s the vibrant heart of the city, only with a friendlier atmosphere than you might expect.
People make Amsterdam the unique city it is. In the ‘Golden Age’ of the 17th century it was a Metropolis of trade and art, in the sixties it was Europe’s ‘magical center’. Amsterdam has always set itself aside from other European capitals. It still is a place of choice for many young and creative companies and associations, all attracted to the city’s possibilities.
In the 17th century Amsterdam was a stockpile of trading goods, but these days knowledge is also being generated. With two highly developed universities, Amsterdam is now firmly on the world map as a center of knowledge for important scientists and is an attractive meeting place for anyone involved in science and research. Partly due to its central location on the edge of Europe it forms a ´market place` where knowledge and ideas can be exchanged in an efficient manner.
Amsterdam is not only the city of the Dutch East India Company, the world’s first multinational company, but also of Philips’ new international headquarters. Many other international companies also have their head offices here. And with reason: Amsterdam has a consistent high score in the European Cities Monitor for companies.
International advertising and design companies prefer Amsterdam for its qualities in attracting young creative people. Because of its relative small size, excellent infrastructure, Amsterdam combines business with pleasure and the merits of many other European capitals with the ambience of a small town. Come over and experience it for yourself!