Forum: Corporate Social Responsibility: Spiderman or McGyver
Our communities are increasingly challenged by global issues, such as increasing poverty, inequality and climate change. Companies are taking up their responsibility to address these wicked problems and work together with NGOs and charities to create a better world, not only for our generation but also for future ones. This session discusses the role of companies in being a force of positive change through their Corporate Social Responsibility (CSR) efforts.
Professor Dr. Lucas Meijs (Strategic Philanthropy from Rotterdam School of Management, Erasmus University) introduces this force of positive change by using the metaphor of superhero’s: Spiderman and Superman. Each with great powers, and feel a great deal of responsibility for the good of the community. Dr. Lonneke Roza (JCI member since 2015, academic leader of a CSR Knowlegde Lab) will zoom in further on Spiderman: Corporate Community Involvement. Here she will explain different strategies to do so and how companies can engage their workforce to catalyze change.
The session also includes insights from practitioners. We invited two very typical Dutch organizations; one company and one NGO to cover different perspectives on how they collaboratively are a force for positive change. The session is interactive and input, questions and feedback from the audience is very much appreciated. The session is intented to inform and inspire other JCI members to see themselves and their companies as forces for positive change. We offer some pointers and key-take aways that enables them to take the first steps or further developing their current efforts.