Lecture: Digital Entrepreneurship
Golden Rules of Success and Growth – Lessons on Making It to the Top While Having Fun & Staying Green
Successful Serial Entrepreneur Ilkka Lavas and his team created City Digital – one of the fastest growing digital media companies in EMEA.
In this lesson we will learn the Golden Rules of Success and Growth. Secrets of hiring and attracting the best people, principles of building world leading products, creating growth culture and how strong visionary leadership can speed up the business.
About City Magazine
Ilkka O. Lavas bought 30 years old legandary City Magazine Finland 4 years ago. It was almost in bankruptcy. Print revenue was declining and digital revenue was not in focus. Digital revenue was only 100k€ and print was 2M€. Lavas changed the course of the company by saying goodbye to print and turning the focus 100% to digital business. To achieve sustainable digital growth, the company started using Agile and Lean Startup Methods and now, 4 years later, City Magazine Finland has 3 M€ in digital revenue. City Magazine Finland is the fastest growing media company in Finland and it is growing internationally. The company is growing by acquisitions and also by innovating new services.