Tour: A’DAM Tower

09 Nov 2017
13:30 - 16:30
A'DAM Tower

Tour: A’DAM Tower

Tour the  iconic A’DAM Tower

Hello, I’m A’DAM – the big tower behind Amsterdam’s Central Station, and the one beside the spaceship-like EYE Film Institute. I have a great view of the JCI World Congress location. I’m a building of 22 stories, with many more to tell.

I can see everything: from Amsterdam’s historic centre, to its bustling port and the vast  polder landscape. I can even spot your house from here. I’ll be able to share this breathtaking 360° view from my observation deck from May 2016. I’ll also host several cool bars and restaurants, and a bunch of pioneering music companies. Expect no sleep as I’ll be open day and night, 25 hours a day, 8 days a week.

Background

A’DAM Toren is the new name for ‘Toren Overhoeks’. The tower was designed by the architect Arthur Staal as a commission by Royal Dutch Shell. In fact, the tower is also affectionately known as the ‘Shelltoren’ by many Amsterdammers. It was officially opened in 1971, and was home to the multinational oil company until 2009.

The brand name A’DAM also stands for ‘Amsterdam Dance and Music’, which reflects the business of the owners and main tenants: ID&T, AIR Events and MassiveMusic.
Staal designed the office tower at 45° to the IJ waterfront. This diagonal position (‘overhoeks’ in Dutch) gave the building its first name – and, in fact, informs much of A’DAM’s edgy, innovative and surprising personality.
A’DAM finished a massive renovation and has been transformed into an iconic multifunctional tower. It is now a home to a mix of offices, cafés, restaurants, a hotel, an observation point and a revolving restaurant. A’DAM opened in May 2016.

Join us for an insightful tour of this new iconic landmark in Asmterdam by one of its founders, Sander Groet who also started dancefestival Mysteryland.